Thursday, June 02, 2005

Spontaneous Order

In celebration of the year of Einstein, marking the hundredth anniversary of the Special Theory of Relativity, The Rambert Dance Company in England is putting a production together called < href= " 'Constant Speed'

The dance company has teamed together with a professor of theoretical physics to bring brownian motion and the photo-electric effect to places where Martha Graham and Alvin Ailey once ruled. One can only imagine multi colored leotards shaking back and forth in different rings as someone tries to emote "half –spin" and ‘neutrino’.


The effect we’d like to see them take on is the Belousov-Zhabotinsky (BZ) reaction. The BZ reaction is basically an oscillating chemical effect that, once triggered, maintains itsinstability for a small period of time (usually up to a minute). Belousov’s initial discovery was a combination of bromide and ferrous material in a continuously stirred beaker that resulted in a liquid that oscillates from clear to colored and back again every few seconds.
In its petri dish state it forms continuous trees of concentric circles that also change color from blue to red. Makes us wonder if this is where they got the inspiration for paisley.

Check out the explanation and videos
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here

In
http://www.amazon.com/exec/obidos/tg/detail/-/0786868449/qid=1117722514/sr=8-1/ref=sr_8_xs_ap_i1_xgl14/002-8364438-3421626?v=glance&s=books&n=507846"target ="_NEW"> 'Sync' , Steven Strogatz explores this and other naturally occurring phenomena labeled Spontaneous Order. These phenomena seeminglytravel in the opposite direction of the rest of the universe. Typically order travels toward entropy, yet these systems exhibit behaviours that seemingly begin in chaos or randomness and meet in a crescendo of sync.

It's this kind of thinking that we believe went into Frank Gehry's "superlight" (6.5 lbs) chair for Emeco. The chair seems unstable and even flimsy at first sight until the user "activates" it by sitting down. At which point the system is complete and stability is achieved. Another layer has been added by the interaction of furniture and person.

In a ,
http://metacool.typepad.com/metacool/" target="_NEW">MetaCool interview Seth Godin author of ‘All Marketers are Liars’claims "the why behind design. Not to make things pretty, but to build an emotional story..." But stories aren’t cut and dry. They engage, question, challenge, and relate to the listener.